Dr. Itzhak Gnizi

Lecturer in The School of Computer Science and Information Systems

Contact
לעמוד המרצה בעברית

About

Dr. Ganizi has many years of experience in large organizations and leading companies in Israel and abroad, in the fields of information technology and project management and in the fields of marketing and business development, as well as in positions that combine business approach to technology, consultant to organizations, institutions and start-ups.

Education

.Ph.D
Business Administration - University of Haifa (2011)
.M.B.A
Business Administration - University of Haifa (2005)
.B.Sc
Computer Science and Mathematics - Tel Aviv University (1986)

Teaching Areas

Information technologies, information systems development and project management, marketing, international marketing.

Research interests

Marketing, international marketing, strategy, business orientations, consumer behavior.

Selected Publications

Itzhak Gnizy, 2016. “Power Dynamics of the International Marketing within Firms and How They Shape International Performance", Industrial Marketing Management, forthcoming.
Itzhak Gnizy and Aviv Shoham, 2014. "Uncovering the Influence of the International Marketing Function in International Firms", International Marketing Review, Vol. 31 No. 1, pp. 51-78.
Itzhak Gnizy, William E. Baker, and Amir Grinstein, 2014. "Proactive Learning Culture: A Dynamic Capability and Key Success Factor for SMEs Entering Foreign Markets", International Marketing Review, Vol. 31 No. 5, pp. 477-505.
Itzhak Gnizy and Aviv Shoham, 2014. "Explicating the Reverse Internationalization Processes of Firms", Journal of Global Marketing, Vol. 27 No. 4, pp. 1-22.