Dr. Guy Adoram

Lecturer in the Business School


Dr. Guy Adoram is an expert in entrepreneurship, marketing and business strategy. He works as an independent business consultant specializing in diagnosing problems, providing solutions, training and implementation of marketing, entrepreneurship, business strategy and sales action plans. Dr. Adoram has worked as the Marketing Manager for Maccabi Health Services and Marketing Director in the Quality and Certification Division of the Israeli Standards Institute.  Prof. Adoram has taught at Israel’s Open University – MBA Program in the Department of Management and Economics.


Cum laude - The Faculty of Business and Economics, University of Pécs, Hungary
New York Institute of Technology, New York, New York, USA – Marketing
Political Science and Anthropology, Tel Aviv University

Teaching Areas

Introduction to marketing, business strategy, market research, consumer behavior, entrepreneurship and business play, marketing, consumer behavior and competitive business strategy.

Research interests

Entrepreneurship, Marketing and Business Strategy.