ד"ר יניב גוילי

ד"ר גוילי יניב

מרצה בכיר בהתמחות בשיווק, הפקולטה למנהל עסקים

יצירת קשר
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אודות

ייעוץ שיווקי-פרסומי למשווקים מקומיים ורב לאומיים במגוון ענפים (קמעונאות, פיננסים, טיפוח, פארמה, רכב ומזון). בעבר מנהל מחקר בחברת מדיה רב לאומית.

השכלה

.Ph.D
מנהל עסקים, בית הספר למנהל עסקים,Temple University) 2003).
M.B.A.
שיווק, בית הספר למנהל עסקים, אוניברסיטת בר אילן (1998).
.B.Sc
הנדסה תעשיה וניהול, אוניברסיטת בן גוריון (1994).

תחומי הוראה

ניהול השיווק, שיווק בינלאומי, שיטות מחקר, מסחר אלקטרוני, שיווק סנסורי.

תחומי מחקר

מדיה חברתית, WOM, שיווק מזון.

פרסומים נבחרים

Tal, A., Gvili, Y. and Amar, M. (2022). "To Protect and Support: Why Would Consumers Find Foods Tastier if These Foods Help Support A Desired Self‐Identity," Psychology & Marketing. 39(4), 701-714. DOI: https://doi.org/10.1002/mar.21614
Amar, M., Gvili, Y. and Tal, A. (2021). "Moving towards Healthy: Cuing Food Healthiness and Appeal," Journal of Social Marketing. 11(1), 44-63. DOI: https://doi.org/10.1108/JSOCM-03-2019-0038.
Tal, A., Gvili, Y. and Amar, M. (2021). "Visual Size Matters: The Effect of Product Depiction Size on Calorie Estimates," International Journal of Environmental Research and Public Health. 18(23), 12392. DOI: https://doi.org/10.3390/ijerph182312392.
Gvili, Y. and Levy S. (2021). "Consumer engagement in sharing brand-related information on social commerce: the roles of culture and experience," Journal of Marketing Communications. 27(1), 53-68. DOI: https://doi.org/10.1080/13527266.2019.1633552.
Levy, S., Gvili, Y., and Hino, H. (2021). "Engagement of Ethnic-Minority Consumers with Electronic Word of Mouth (eWOM) on Social Media: The Pivotal Role of Intercultural Factors," Journal of Theoretical and Applied Electronic Commerce Reseach. 16(7), 2608-2632. DOI: https://doi.org/10.3390/jtaer16070144.
Levy, S., and Gvili, Y. (2020). “Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM,” International Journal of Advertising. 39(2), 232-257. DOI: https://doi.org/10.1080/02650487.2019.1612621.
Zwilling, M., Levy, S., Gvili, Y., and Dostal, P. (2020). “Machine learning as an effective paradigm for persuasive message design,” Quality & Quantity. 54, 1023-1045.
Gvili, Y., Kol, O., and Levy, S. (2020). “The value(s) of information on social network sites: The role of user personality traits,” European Review of Applied Psychology. 70(2), 1-12,
Gvili, Y., and Levy, S. (Forthcoming). “Consumer Engagement with eWOM on Social Media: The Role of Social Capital,” Online Information Review.
Rößner, A., Gvili, Y. and Eisend, M. (Forthcoming). "Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany," Journal of Advertising. 11(1), 44-63. DOI: https://doi.org/10.1080/00913367.2021.1939201.
Gvili, Y., Levy, S., and Zwilling, M. (2018). “The Sweet Smell of Advertising: The Essence of Matching Scents with Other Ad Cues,” International Journal of Advertising. 37(4), 568-590
Gvili, Y., Levy, S., and Zwilling, M. (2018). “The Sweet Smell of Advertising: The Essence of Matching Scents with Other Ad Cues,” International Journal of Advertising. 37(4), 568-590.
Gvili, Y., and Levy, S. (2018). “Consumer Engagement with eWOM on Social Media: The Role of Social Capital,” Online Information Review.
Tal, A., Gvili, Y., Amar, M. and Wansink, B. (2017). "Can Political Cookies Leave a Bad Taste in One’s Mouth? Political Ideology Influences Taste," European Journal of Marketing.
Gvili, Y., Tal, A., Amar, M. and Wansink, B. (2017). "Moving Up In Taste: Enhanced Projected Taste and Freshness of Moving Food Products," Psychology & Marketing. 34(7), 671-683.
Gvili, Y., Levy, S., (2016). “Antecedents of Attitudes toward eWOM Communication: Differences across Channels,” Internet Research. 26(5), 1030-1051.
Gvili, Y., Tal, A., Amar M., Hallak, Y., Wansink B., Giblin, M., Bommelaer, C. (2015). “Fresh from the tree: Implied motion improves food evaluation,” Food Quality and Preference. 46, 160-165
Levy, S., Gvili, Y. (2015). “How Credible is E-Word of Mouth Across Digital-Marketing Channels? The Roles of Social Capital, Information Richness, and Interactivity,” Journal of Advertising Research. 55(1), 95-109
Poria, Y. and Gvili Y. (2007). "Heritage Site Websites Content: The Need for Versatility," Journal of Hospitality & Leisure Marketing (Currently known as: Journal of Hospitality Marketing & Management). 15(2), 73-93.
Gvili, Y. and Poria Y. (2005). "Online Mass Customization: The Case of Promoting Heritage Tourist Websites," Anatolia. 16(2), 194-206