The journal “Mishpacha – News for the Ultra-Orthodox World” published an interview with Dr. Michal Shapira, Deputy Dean of Teaching and Head of the Department of Advertising and Marketing Communications at Ono Academic College. She discussed Ono’s B.A. degree in Business Administration with a specialization in Marketing and Advertising. The program includes courses on Creativity in Advertising, New Product Development, Public Relations, Copywriting, Brand Management, Strategic Planning, the Creative Process and more.
Shapira noted, “We offer the only program in Israel in the field of Marketing and Advertising. We have hundreds of men and women graduates from the ultra-Orthodox sector who have already found work in the most prominent advertising firms working as budgeters, media planners, client managers, copywriters, brand managers, marketing managers, directors of advertising and marketing communication, spokespeople, PR directors, communications advisors, parliamentary assistants, and more. Our graduates have also found work in the digital realm directing virtual campaigns.”
For more information about Ono’s Program in Marketing and Advertising: https://www.ono.ac.il/curriculum/marketing-and-advertising-ba/