Program Highlights

The first and only degree in Israel in advertising and marketing communications.
Professional training in cooperation with the "Betzfer" School of the Association of Advertising Companies.
The program offers the largest number of digital courses in Israel, along with workshops in digital media management.


Our program is for those who want to lead an unforgettable campaign, launch the next product that will change the market, produce the next viral video, promote their agenda among the public, and more. From this degree you will come out with everything it takes to lead in the world of marketing and advertising, digital programing and information management.

If your dream is to integrate into a field that produces and influences our perception – this is the degree for you.

We offer the only academic program in Israel in advertising and marketing communication with an emphasis on the digital world. During the degree studies you will experience a variety of opportunities to conceive of and produce campaigns in real market conditions as part of the collaboration with the “Habetzefer” School of Advertising.  Students meet the industry executives who will teach and guide them.

Among the topics of study:

Creativity in Advertising and Product Development, Digital Marketing, Start-Up Development Workshop, Spokespersons and Public Relations, Promotion on Facebook, Google and Instagram, Copywriting, Advertising and Marketing Communication Management, Sales in Business Markets, Journalistic Writing, Public Relations and Crisis Management, Advanced Advertising on Facebook, and more.

What Kinds of Jobs Do Our Graduates Pursue Following Their Studies?

Budgeter, Planner, Digital Media Manager, Social Manager, Campaign Manager, Client Manager in an advertising agency, Communications Consultant, Marketing Manager, Digital Manager, and more!

Morning class subjects include:

First year

  • Introduction to Marketing Management
  • Introduction to Mass Communication
  • Academic Literacy
  • Advertising Management and Marketing Communications
  • Public Relations and Advocacy
  • Digital Marketing
  • Social Networks, Facebook, Instagram, YouTube, and Viral Videos
  • Employer Branding and Customer Experience
  • Consumer Behavior
  • Global Marketing
  • Personal Branding and Methods of Influence
  • Communication Laws
  • Marketing Strategy
  • Applied Statistical Methods
  • Psychology and Advertising
  • Strategic Planning Workshop
  • English (placement by level)


Second year

  • The Creative Process
  • B2B & B2C Sales Management
  • Communication, Economy, and Government in Israel
  • Brand Management
  • Journalistic Writing
  • Government and Politics
  • Market Research and Big Data Applications
  • Advertising in Mobile Communication
  • Marketing Communication at Points of Sale
  • Public Relations and Crisis Management
  • Planning, Research, and Media
  • Developing Career Skills
  • English (placement by level)


Third year

  • Press and Media Relations
  • Measurement Tools (including Google Analytics)
  • Seminar in Marketing and Advertising
  • Product Policy in the Digital Age
  • Startup Development Workshop
  • Maximizing Customer Profitability
  • Choosing a Professional Division


*Example curriculum. Subject to change.


This degree program features many practical collaborations with advertising, digital marketing, PR, and other companies throughout the industry.

During their students, students will have opportunities for practical experience and internships with various organizations, developing practical skills and tools in the field.

This experience prepares students for the competitive labor market and streamlines their integration with the advantage of practical skills and knowledge.

Collaborating companies include:

Professional training in collaboration with Habetzefer, Israel’s Advertising Agencies Academy.

Special projects with companies such as Facebook, i24, Shalom Tel Aviv, Meta, Zavik Dror, Shoken Network, and more.

Our program offers the largest number of digital courses in Israel alongside workshops in digital media management, including preparation for Google certification testing.

I Believe
Ortal (Zevulunov) Sasson Director of Marketing Communications at Clalit Health Services
The program helped prepare me for exactly the roles I wanted. I was exposed to a lot of new information and learned to be more creative myself, a critical thing in my field.
I Believe
Dr. Michal Shapira Head of the Department of Advertising and Marketing Communications
The advertising industry in Israel is growing and developing at a very fast pace. I am happy to lead the Department of Advertising and Marketing Communications which is the only one in the country and bring to students and alumni the best lecturers, who are the best industry people who teach the students and prepare them for the practical work immediately after their studies.

Our Program Graduates Speak

Shiran Haviv
Marketing Assistant, Tnuva
Graduate of the 2016 class
Gilad Dror
The director of the "Hakerem" brand
Graduate of the 2016 class
Yarden Nussbaum
Media Planner,
Graduate of the 2015 Class

More About the Program

The program features collaborations with leading companies in the industry including: Adler Chomsky, Bauman Bar-Ribnai, Strauss, Glickman Shamir Samsonov, Media.Com, Ronen Tzur, C & M Saatchi, Gray Content, Central Beverage Company (Coca-Cola), Government Press Office.

Our graduates have joined leading advertising agencies, digital agencies and leading companies in the management of marketing, branding, digital, strategic research, spokespersons and public relations, strategic consulting, advertising management, marketing communication management and more.

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