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Our program is for those who want to lead an unforgettable campaign, launch the next product that will change the market, produce the next viral video, promote their agenda among the public, and more. From this degree you will come out with everything it takes to lead in the world of marketing and advertising, digital programing and information management.
If your dream is to integrate into a field that produces and influences our perception – this is the degree for you.
We offer the only academic program in Israel in advertising and marketing communication with an emphasis on the digital world. During the degree studies you will experience a variety of opportunities to conceive of and produce campaigns in real market conditions as part of the collaboration with the “Habetzefer” School of Advertising. Students meet the industry executives who will teach and guide them.
Among the topics of study:
Creativity in Advertising and Product Development, Digital Marketing, Start-Up Development Workshop, Spokespersons and Public Relations, Promotion on Facebook, Google and Instagram, Copywriting, Advertising and Marketing Communication Management, Sales in Business Markets, Journalistic Writing, Public Relations and Crisis Management, Advanced Advertising on Facebook, and more.
What Kinds of Jobs Do Our Graduates Pursue Following Their Studies?
Budgeter, Planner, Digital Media Manager, Social Manager, Campaign Manager, Client Manager in an advertising agency, Communications Consultant, Marketing Manager, Digital Manager, and more!
Morning class subjects include:
First year
Second year
Third year
*Example curriculum. Subject to change.
This degree program features many practical collaborations with advertising, digital marketing, PR, and other companies throughout the industry.
During their students, students will have opportunities for practical experience and internships with various organizations, developing practical skills and tools in the field.
This experience prepares students for the competitive labor market and streamlines their integration with the advantage of practical skills and knowledge.
Collaborating companies include:
Professional training in collaboration with Habetzefer, Israel’s Advertising Agencies Academy.
Special projects with companies such as Facebook, i24, Shalom Tel Aviv, Meta, Zavik Dror, Shoken Network, and more.
Our program offers the largest number of digital courses in Israel alongside workshops in digital media management, including preparation for Google certification testing.
The program features collaborations with leading companies in the industry including: Adler Chomsky, Bauman Bar-Ribnai, Strauss, Glickman Shamir Samsonov, Media.Com, Ronen Tzur, C & M Saatchi, Gray Content, Central Beverage Company (Coca-Cola), Government Press Office.
Our graduates have joined leading advertising agencies, digital agencies and leading companies in the management of marketing, branding, digital, strategic research, spokespersons and public relations, strategic consulting, advertising management, marketing communication management and more.
