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Dr. Michal Shapira is head of the School of Marketing and Digital and Head of the Department of Advertising and Marketing Communications.
Dr. Shapira is a former director and chairman of the radio committee at the Second Authority of television and radio. Also, a member of several other committees on the Board of Directors of the Authority: TV Committee, Research Committee, Multiculturalism, the Committee for the Recruitment of Directors of the New Television Companies, the Committee for the Due Diligence of the Representation of Women in the Media.
Researcher in the fields of cognitive science, communication and consumer behavior.
A judge in the Effie Awards competition to promote marketing and advertising and in the Israeli Center for Service Competition.
Dr. Shapira is active in conferences, boards, and committees of influence in the media, digital and advertising sectors.
Former Vice President and Director of Strategic Research and Planning at several leading advertising agencies.
