Ono Advertising Students Working on a Campaign

For many years, Ono Academic College has been partnering with the Israel Cancer Association: For the Patients, Against the Disease to promote awareness about and prevent cancer. The association has recently prepared a radio campaign focusing on the dangers of electronic cigarettes, based on the prize-winning and mythological-successful “Bashful” advertisements focusing on shy second-hand smokers, that was aired several years ago.  In the new commercial, a man goes up to heaven and is joined by a group of new arrivals who were also sure that electronic cigarettes were not harmful.

For more information about Ono’s BA program in advertising and marketing communications: https://www.ono.ac.il/curriculum/advertising-and-marketing-communications-ba/