Prof. Talya Miron-Shatz

Head of the Bachelor of Business Administration program and head of the Institute for Medical Decision Making.


Prof. Tayla Miron-Shatz is a social psychologist specializing in medical decision-making and digital health.

She has extensive experience in the fields of research and teaching in the academy as well as in industry – consulting for pharma companies, advertising agencies specializing in health, start-ups, and healthcare corporations. Prof. Miron-Shatz has over sixty academic publications on medical decision-making and happiness. She taught consumer behavior at the Wharton Business School (ranked number one in the world, 2011 – 2008).

She is a Full Professor at the Ono Academic College and a Visiting Researcher at the Winton Centre for Risk and Evidence Communication, University of Cambridge.

Her book, Your Life Depends On It: What You Can Do to Make Better Choices about Your Health, was published by Basic Books in 2021.

Her personal website is:


Post-Doctoral Research Fellow
Prof. Daniel Kahneman, Nobel Laureate, Princeton University (2005-2009).
Psychology, The Hebrew University (2005).
Psychology and Communication, The Hebrew University (2003) (with honors).
Psychology, The Hebrew University (1996) (excellence).

Teaching Areas

Consumer behavior, psychological aspects of medical decision making

Research interests

Decision-making, medical decision-making by patients and physicians, persistence in taking medication, ‎understanding medical information and making decisions about choice of care, happiness and consumer ‎behavior - evaluating experiences and evaluating products

Selected Publications