Shachar Erlich

Lecturer in the Business School


Shachar Erllich has served as the VP of Marketing & Business Development at a leading healthcare organization. He has extensive experience in formulating marketing strategies in organizations from the health and pharmaceutical industries.


Tel Aviv University

Teaching Areas

Negotiation, Entrepreneurship and Business Innovation, Marketing Management, Integrated Marketing ‎Communication, Business Strategy for Public Organizations, Public Relations - Strategies and Tactics, Career ‎Management and Development, Human Resource Management in Strategic Thinking, Employee Evaluation ‎and Management Management, Organizational Behavior, Business and Social Entrepreneurship