Inbal Stockheim

Dr. Inbal Stockheim

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About

Dr. Inbal Stockheim is Head of the Undergraduate Program at the School of Marketing and Digital Studies, Faculty of Business Administration, Ono Academic College, and a Senior Lecturer and researcher in marketing and consumer behavior. She holds a PhD from Tel Aviv University and publishes her research in leading international academic journals. Her research interests include consumer behavior, sensory marketing, sustainability, and human–technology interactions. She brings extensive managerial and industry experience, including senior positions in marketing and business development in technology companies, strategic consulting, and venture mentoring. A recipient of multiple teaching excellence awards from leading academic institutions, she combines academic research, strategic thinking, and hands-on business experience.

Education

BA - Psychology and Business Administration, The Hebrew University, Business School, Psychology Department

M.B.A with honors - Marketing and Organizational Behavior, The Hebrew University, Business School

Thesis - Faculty of Management, Ben Gurion University

Ph.D. - Marketing, Faculty of Management, Tel Aviv University.

Post doc - Bar Ilan University, School of Business Administration.

Teaching Areas

Consumer Behavior, Decision-Making, Market Research, Global Marketing.

Research interests

Consumer Behavior, Sensory Marketing, Human–Technology Interfaces, Word-of-Mouth (WOM) and Online Reviews, Environmental Impact.

Selected Publications

Yadin, D., Munichor, N., Williams, E. F., & Stockheim, I. Express: Haunted by a Bad Review: The Afterlife of Reading (Negative) Reviews in Consumer Experience. Journal of Marketing Research.
Podkamien, Y., Perez, D., & Stockheim, I. (2026) Evolving Ease: The Dynamic Moderating Role of Perceived Ease of Use in the Technology Acceptance Model. Innovation and Management Review.
Stockheim, I., Tevet, D., & Fenig, N. (2024). Keen to advocate green: How green attributes drive product recommendations. Journal of Cleaner Production.
Stockheim, I., Perez, D., & Podkamien, Y. (2024). Friend and foe: the impact of complimentary competitor content (CCC) on consumer response towards the endorsing competitor. Journal of Retailing and Consumer Services.
Perez, D., Stockheim, I., Tevet, D., & Rubin, M. M. (2020). Consumers value manufacturer sincerity: The effect of central eco-friendly attributes on luxury product evaluations. Journal of Cleaner Production.