Dr. Elhanan Gazit

Lecturer at the School of Marketing and Digital, Faculty of Business Administration

About

Dr. Elhanan Gazit, PhD is pioneering the Gamer’s Mindset and VRXR solutions to drive business growth. He advises companies and entrepreneurs through consulting, talks, and his upcoming book ‘The Gaming Generation Plus’ (working title, 2025). As host of ‘Gaming in Mind’ and ‘MetaYeda’ podcasts, he bridges future-ready innovation insights with actionable strategies.

Elhanan has been the Israeli Chapter of DiGRA – Digital Games Research Association since 2007. He has been serving as the Middle-East Co-Chair of The Immersive Learning Research Network (iLRN) Conferences since 2017.  Additionally, he has served at the IEEE Education Society as the Industrial Liaison Middle East Co-Chair of the Technical Committee on Immersive Learning Environments (ILE-TC). He has been the founder and manager of the MetaYeda international community since 2022.

Currently, he is a Lecturer at Ono Academic College in his areas of specialization in the master’s degree program in marketing management and digital strategy at the School of Marketing and Management, Faculty of Business Administration at Ono Academic College:

Gaming, Communication, and Culture Converge

Metaverse, ARVRXR, Spatial Computing, and Gamification: The Future of Marketing

Education

Post-Doctorate

Virtual Reality Laboratory, Caesarea Institute (CRI) named after Baron Edmon Benjamin de Rothschild for interdisciplinary computer science applications research, 2005.

Ph.D.

Learning interactions in virtual reality, School of Education, Tel Aviv University, 2005. (Doctorate Excellence scholarship).

Masters

Mathematics Science Teaching, School of Education, Tel Aviv University, 1998. (Magna cum laude).

B.A.

B.ED Physical Education, Wingate College, 1991.

Teaching Areas

Gaming, Media, and Culture meet Metaverse, VR/AR/XR, and Gamification: The Future of Marketing and Advertising.

Research interests

Video Game Studies, Games User Research/Experience, Immersive learning, Metaverse, Virtual worlds, VR/AR/XR game design, Gamification, Game-thinking.