Dr. Yosifon Melamed

Lecturer at the Faculty of Business Administration

About

Dr. Melamed is a distinguished lecturer in Marketing Studies at Ono Academic College and the University of Haifa. His academic journey includes past lecturing roles at several prestigious institutions such as Carmel Academic Center, The Max Stern Yezreel Valley College, Shenkar College of Engineering, Design and Art, and The College of Management Academic Studies.

Specializing in marketing, Dr. Melamed’s expertise encompasses consumer behavior, market research, advertising, service marketing, and business entrepreneurship. He is recognized for his extensive experience in market research, overseeing master’s theses, and contributing numerous publications in the field of consumer behavior.

In addition to his academic pursuits, Dr. Melamed has a rich professional background. He was the CEO and owner of a Marketing Consulting, Advertising, and International Trade Company. Furthermore, he served as editor and publisher of the “Mechanical Engineering” monthly magazine.

Dr. Melamed’s industry experience is further highlighted by his past roles as a marketing manager and consulting center manager at Discount Bank in Haifa and North region, and as a VP of Marketing, Finance, and Sales in various Israeli and international companies.

Education

.Ph.D

Consumer Behavior, Eötvös Loránd University, Budapest (with honors) (2000)

M.A

Department of Political Science, Public Administration, University of Haifa. (with honors) (1996)

B.A

Statistics and Mathematics, Department of Educational Counseling, University of Haifa (1977)

Teaching Areas

Dr. Melamed teaches a comprehensive range of marketing subjects, including Introduction to Marketing Management, Market Research, Marketing Communication, Marketing Management, Brand Management, Retailing, Marketing of Services, Seller and Sales Management, Consumer Behavior, as well as guiding seminars and final projects in the field of marketing.