Dror Ganot, Owner of ADIO and Business Partner of Spotify in Israel discusses Best Practices in Advertising and Marketing Communications

“Audio is the theater of the brain”, said Dror Ganot, owner of ADIO and business partner of Spotify in Israel, who has become a regular and significant guest in the “Customer Loyalty” course offered by Ono Academic College’s Department of Advertising and Marketing Communications. How do you make good content? Ganot provides answers that include podcasts, branded audio channels on Spotify and mostly, just paying attention to timing and talking to the people.