Ono Professor Gives a “Private Lesson” on National Television

Prof. Tsfira Grebelsky-Lichtman was recently invited to the “Private Lesson” segment of Israel TV’s Keshet Channel 2’s morning news program. In addition to her teaching and academic research, Grebelsky-Lichtman is one of the country’s most sought-after communications coaches and has worked with some of Israel’s most senior politicians. The “Private Lesson” lesson she taught to morning television viewers dealt with the five keys to building an effective image for success in life.
The tips, which emerged from Grebelsky-Lichtman extensive academic research, include:
1. Building trust
2. Attracting attention
3. Transmitting confidence
4. Winning performance
Prof. Grebelsky-Lichtman left tip number five until her next appearance on the show, possibly exemplifying the communications strategy of always leaving your audience wanting more.

The complete segment can be viewed here