Dr. Ofer Zellermayer, a lecturer at Ono’s business school who specializes in marketing, was the featured guest on the popular “Questioning Behavior” Podcast hosted by Sarah Bowen and Merle van den Akker.  Zellermayer shared with his interviewers how he went from serving in the military to studying at Carnegie Mellon University to conducting groundbreaking research, the product of which was the work, “The Pain of Paying”.  Zellermayer found that people (maybe counterintuitively) feel better about paying for things before they consume them and that people prefer to pay for things by credit card rather than with cash.

Enjoy the podcast at:


Dr. Ofer Zellermayer