Dr. Moty Amar

Academic Director of the Behavioral Laboratory and member of the Research Committee, Faculty of Business Administration


Marketing and economic consultant to many companies and organizations. Chief Financial Officer at Clementina design group. In charge of the physical and social budgets at the Jerusalem Municipality. Assistant Deputy Minister of Finance and Chairman of the State Audit Committee. Department of Banking Supervision, Economic and Statistical Survey.


Fellowship Postdoctorate:
Duke University of North Carolina (2010).
Marketing, The Hebrew University of Jerusalem (2009).
Finance and Marketing, The Hebrew University of Jerusalem (1998).
Economics and Sociology, The Hebrew University of Jerusalem (1995) (with honors).

Teaching Areas

Market research, marketing strategy, brand management, healthcare marketing, and individual and firm decision-making.

Research interests

Consumer behavior, judgments, and decision-making.