Dr. Guy Adoram is an expert in entrepreneurship, marketing and business strategy. He works as an independent business consultant specializing in diagnosing problems, providing solutions, training and implementation of marketing, entrepreneurship, business strategy and sales action plans. Dr. Adoram has worked as the Marketing Manager for Maccabi Health Services and Marketing Director in the Quality and Certification Division of the Israeli Standards Institute. Prof. Adoram has taught at Israel’s Open University – MBA Program in the Department of Management and Economics.