Dr. Eyal Maoz

Deputy Dean of Teaching and Curriculum, Faculty of Business

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לעמוד המרצה בעברית

About

Management consulting and training in dozens of companies in Israel and around the world, including Google, IBM, the Bank of Israel, Melnox, Pitango, Marvel, National Bank, HP, Amdocs, and Indigo. Visiting lecturer at Northwestern University. Previously, he served as head of the M.B.A. program for administrators at the Hebrew University and Ono Academic College.

Education

Ph.D.
Kellogg University (1995).
M.B.A.
Business Administration, Tel Aviv University (1990).
B.A.
Economics and Statistics, Tel Aviv University (1984).

Teaching Areas

Strategy and marketing management, market research, new product development

Research interests

Innovation and new product development (emphasis on development strategies and risk management), consumer decision-making, market research ethics

Selected Publications

Maoz E., and Tybout A.M. (2002), “The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions”, Journal of Consumer Psychology, 12(2), 119-131.
Tenbrunsel A.E., Brett J.M., Maoz E., Stroh L.K., and Reily A.H., (1995). “Dynamic and Static Work-Family Relationships”, Organizational Behavior and Human Decision Processes, 63 (3), 233-246.