Dr. Tal Aner

Lecturer at the Faculty of Business Administration

Contact
לעמוד המרצה בעברית

About

Researcher at Cornell University

Education

.Ph.D
Marketing and Consumer Behavior, Duke University (2009).
.M.A
Philosophy, Tel Aviv University (2003) (with honors).
M.B.A
Marketing, Tel Aviv University (2002) (with honors).
.B.A
Economics and Accounting, Tel Aviv University (1998).

Teaching Areas

Marketing Management, Entrepreneurship, Introduction to Marketing.

Research interests

Marketing and Consumer Behavior.

Selected Publications

Tal, Aner and Brian Wansink (2014), Blinded with Science: Trivial Graphs and Formulas Increase Ad Persuasiveness and Belief in Product Efficacy. Forthcoming in Public Understanding of Science. 
Tal, Aner and Brian Wansink (2014), Watch What You Eat: TV Content Influences Consumption. Forthcoming in JAMA: Internal Medicine.
Wansink, Brian, Aner Tal, and Adam Brumberg (2014), Antecedents and Antidotes for Ingredient Food Fears and Avoidance. Food Quality and Preference, 38, 40-48. 
Musicus, Aviva, Aner Tal and Brian Wansink (2014), Eyes in the Aisles:  Why is Cap’n Crunch Looking Down at My Child? Environment and Behavior. 
Tal, Aner, and Brian Wansink (2013), Appetite for Destruction: Hunger Leads to Less Healthy Food Choices. JAMA Internal Medicine. 

CV

resume - PDF download