ד"ר אוהד רף

Ref, Ohad., Songcui, Hu., Maxim, Milyavsky., Naomi, Feldman., Zur, Shapira (Forthcoming). Motivation and Ability: Unpacking Underperforming Firms’ Risk- Taking. Organization Science.

Ref, Ohad., Feldman, Naomi., Iyer, Dinesh., Shapira, Zur. (2021) Entry into new foreign markets: Performance feedback and opportunity costs . Journal of World Business, 56(6).

Ref, Ohad., Gnizy, Itzhak. (2021). Resource indivisibility, lumpy costs and the multinationality-performance relationship. International Marketing Review. 38(3), 539-563.

Ref, Ohad., Shapira, Zur. (2017). Entering new markets: The effect of performance feedback near aspiration and well below and above it. Strategic Management Journal, 38(7) 1416-1434.

Ref, Ohad. (2015). The relationship between product and geographic diversification: A fine-grained analysis of its different patterns. Journal of International Management, 21(2), 83–99.