Guénaël Geay, Director of Marketing for Universal France, gave two lectures at Ono Academic College last week. In a special interview for teh website Ice, he explained how to promote international artists world despite the technological changes of the last 20 years, and how to market artists from countries, like Israel, that have an image problem.

  • For the complete Hebrew article, "Lady Gaga Doesn't Move without Him" on the Ice site, click here.