On April 11, 2024, Ono Academic College will hold its “Marketing in Israel” Conference at it’s new campus at Savyon Junction. The conference’s program is as follows:
- 9:00-9:30 Gathering & Coffee
- 9:30-10:00 Opening Remarks
- 10:00-10:30 Michal Shapira (OAC)
- Polar bears can walk long distances: The effects of an instruction to ignore information located in a visually differentiated location on attitude change over time
- 10:30-11:00 Natalia Kononov & Itai Linzen (TAU) Global Brands in Local Crises: Consumer
- Attitudes as a Response to Brand Support
- 11:00-11:30 Coffee break
- 11:30-12:00 Dikla Perez (BIU)
- Does a Digital Twin Imply a Win-Win? Exploring Consumer Responses to Physical Luxury Products with NFT- linked Twins
- 12:00-12:30 Peter Pal Zubcsek (TAU) Algorithmic Fairness and Service Failure: Why Firms
- Should Want Algorithmic Accountability
- 12:30-13:00 Coffee break
- 13:00-13:30 Hila Riemer (BGU)
- Gender rating gap in online reviews
- 13:30-14:30 Lunch
- 14:30-15:30 Round tables discussions
- 15:30-16:30 Plenary session
- 16:30 Social event
