Smadar Peled is a journalist, news anchor, television woman, Israeli coach, and winner of the Primor Prize for Social Research. Peled’s initial experience in the media was as a presenter for a program for children on the Galei Zahal Radio station. On TV News Channel 2, she worked as a reporter covering the police and legal beats, as a health reporter, and for a decade served as a welfare reporter. In 2013, she switched to Channel 10. She created many series and magazine spots, including an acclaimed story in which she spent a whole year following inmates at the Neve Tirza Women’s Prison. She also presented a series called “Barbie Girls” about the never-ending race to thinness.