Sharon Tzfoni is the Head of the Arabian Gulf Desk at Naschitz, Brandes & Amir, one of Israel’s leading law firms. His work includes extending the reach of the business into the Gulf region. Sharon focuses his practice on delivering solutions for the firm’s clients in the Arabian Peninsula as well as assisting Israeli clients with their activities in Gulf markets. As a practicing corporate/commercial lawyer and a former representative of the Prime Minister’s Office (PMO) in the Gulf, Sharon brings vast experience in international business as well as extensive knowledge of the Gulf region.

From 2009 – 2012, he served as a Liaison Officer at the PMO. Prior to that, Sharon served as a Second Secretary at the Ministry of Foreign Affairs of Israel, first in Doha, Qatar, and later in Stockholm, Sweden. From 1993 to 2004, he served as a Special Agent at the PMO of Israel in several countries, including Egypt. Having worked and lived in the Gulf, Sharon is fluent in Arabic and has a deep understanding of the local culture, mentality, and business practices. Combining this unique experience with his legal and business expertise, he is able to provide unparalleled guidance to clients seeking expansion into the Gulf region and Gulf clients looking to invest and do business in Israel.