CV    ResearchGate

Professional Experience:
Marketing consulting for local and international firms in various industries (retail, finance, cosmetics, pharmaceuticals, food, etc.); former director of research for an international media company.

Education:
2003: Ph.D., Marketing, School of Business Administration, ‎Temple University.
1998: M.B.A.,  School of Business Administration, Bar-Ilan University.
1994: M.Sc., Industrial engineering and management, School of Engineering, Ben-Gurion University of the ‎Negev.

Subjects Taught:
marketing management, international marketing, research methods, e-commerce.

Research Interests:
Social networks, WOM, food marketing, sensory marketing.

Publications:

Gvili, Y., and Levy, S. (Forthcoming). “Consumer Engagement with eWOM on Social Media: The Role of Social Capital,” Online Information Review. Download »2

Gvili, Y., Levy, S., and Zwilling, M. (2018). “The Sweet Smell of Advertising: The Essence of Matching Scents with Other Ad Cues,” International Journal of Advertising. 37(4), 568-590. Download »

Tal, A., Gvili, Y., Amar, M. and Wansink, B. (2017). “Can Political Cookies Leave a Bad Taste in One’s Mouth? Political Ideology Influences Taste,” European Journal of Marketing. Download »

Gvili, Y., Tal, A., Amar, M. and Wansink, B. (2017). “Moving Up In Taste: Enhanced Projected Taste and Freshness of Moving Food Products,” Psychology & Marketing. 34(7), 671-683. Download »

Gvili, Y., Levy, S., (2016). “Antecedents of Attitudes toward eWOM Communication: Differences across Channels,” Internet Research. 26(5), 1030-1051. Download »

Gvili, Y., Tal, A., Amar M., Hallak, Y., Wansink B., Giblin, M., Bommelaer, C. (2015). “Fresh from the tree: Implied motion improves food evaluation,” Food Quality and Preference. 46, 160-165. Download »

Levy, S., Gvili, Y. (2015). “How Credible is E-Word of Mouth Across Digital-Marketing Channels? The Roles of Social Capital, Information Richness, and Interactivity,” Journal of Advertising Research. 55(1), 95-109. Download »

Poria, Y. and Gvili Y. (2007). “Heritage Site Websites Content: The Need for Versatility,” Journal of Hospitality & Leisure Marketing (Currently known as: Journal of Hospitality Marketing & Management). 15(2), 73-93. Download »

Gvili, Y. and Poria Y. (2005). “Online Mass Customization: The Case of Promoting Heritage Tourist Websites,” Anatolia. 16(2), 194-206. Download »

(b)  Chapters in collective volumes, Conference proceedings, book chapter, etc.

Levy. S., and Gvili, Y. (2018). “The Moderating Role of Mood in Consumer Response to Scent Cues in Advertising”, in Advances in Advertising Research (Vol. IX): Power to Consumers: How Content Becomes the Message, Cauberghe V.,  Hudders L., Eisend M. (eds), Wiesbaden: Springer Gabler, 329-342. Download »

Gvili, Y., Hino, H., and Levy S. (2016). “The Effect of Channel Attributes on eWOM Engagement Via SNS “, in Challenges in An Age of (Dis)engagement! Conference Proceedings, eds. Vesna Žabkar, Urša Golob, Mateja Kos Koklič, Tomaž Kolar, and Klement Podnar, Ljubljana, Slovania: Faculty of Economics, University of Ljubljana, 226-233. Download »

Gvili, Y., Tal, A., Amar, M., Hallak, Y., and Wansink, B. (2015). “All the Right Moves: Why Motion Increases Appeal of Food Products”, in NA – Advances in Consumer Research, Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, 352-357. Download »

Tal A., Gvili, Y., Amar, M., and Wansink, B. (2015). “Taste Buds With an Agenda: Is Food Experience Affected By Consumers’ Values and Beliefs”, in AP – Asia-Pacific Advances in Consumer Research, Volume 11, eds. Echo Wen Wan and Meng Zhang, Duluth, MN : Association for Consumer Research, 142-143. Download »

Tal, A., Gvili, Y., Amar M., Hallak, Y., Wansink B., Giblin, M., and Bommelaer, C. (2015). “The Effect of Motion on Food Appeal” , in AP- Asia-Pacific Advances in Consumer Research, Volume 11, eds. Echo Wen Wan and Meng Zhang, Duluth, MN : Association for Consumer Research, 95-97. Download »

Tal, A., Hallak, Y., Gvili, Y., Amar, M., and Wansink, B. (2015). “Taste the Self You Want to Be: Desire For Social Image Enhances Taste”, in AP – Asia-Pacific Advances in Consumer Research, Volume 11, eds. Echo Wen Wan and Meng Zhang, Duluth, MN : Association for Consumer Research, Pages: 144-147. Download »

Tal A., Gvili, Y., Amar, M., and Wansink, B. (2014) ,”When Politics Tastes Bad”, in LA – Latin American Advances in Consumer Research, Volume 3, eds. Eva M. González and Tina M. Lowrey, Duluth, MN : Association for Consumer Research, 51-52. Download »

Sinha, I. J., and Gvili, Y. (2002). “The Internet and International Business: A Cross-Regional Study”, Masaaki K. and Preet A. (eds.), Emerging Issues in International Business Research, Northampton, MA: Edward Elgar Publishing, pp. 260-272. Download »