מרצים: שחר אליסוף 
משך הקורס: סמסטריאלי
נקודות אקדמיות: 2

הקורס עוסק ביצירת היתכנות אמיתית לקריירה מקצועית כמוסיקאי משוכלל במאה ה – 21, סוקר ומעמיק נושאים מרכזיים לפרנסת המוסיקאי. עיקר ההצלחה של האמן היום טמונה ביכולתו לגשת לקריירה כמיזם לכל דבר, סטארט אפ אשר בתחילתו אומנות, השראה ואמונה, ובסופו מוצרים, צוות מסור, כלכלה ומבט אסטרטגי לטווח הרחוק. הקורס יציג מבט מעמיק על תעשיית המוסיקה המודרנית בכלל האספקטים, יבחן וילמד מושגי יסוד, עשה/אל תעשה, יתמקד בתחומי עשייה יומיומיים הקיימים בתעשייה, (בוקינג, יחסי ציבור, ניהול מדיות וכו') ויקנה ארגז כלים עשיר לסיוע בסיכויי עתיד התלמידים להיטמע בתעשיית המוסיקה. 

קטע קצר מתוך הרצאת אורח בקורס.

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משך הקורס: סמסטריאלי
שעות שבועיות: 2
נקודות אקדמיות: 2

הקורס נועד להקנות כלים פרקטיים וחדשניים להתנהלות מוצלחת ברשתות החברתיות ובפלטפורמות הדיגיטליות. במהלך הקורס, תחשפו לשיטות מוכחות לבניית נוכחות דיגיטלית, טיפוח מותג אישי, ופיתוח אסטרטגיות שיווקיות שמביאות תוצאות.