Dr. Yossi Gavish
Program Director, Business Administration Program, Haifa Campus
Contact Yg@ono.ac.il //=$link?>//=$link_to_page?>
Pedagogical consultant for the School of Engineering, Industry and Management, Director of Business Administration Studies at the Haifa College of Management.
University of Haifa, School of Management in Marketing (2009).
School of Business, The Hebrew University (1995) (with honors).
Economics, University of Haifa (1992).
Introduction to Micro Economics, Introduction to Marketing Management, Brand Management, Final Project Training and Marketing Seminar.
Intergenerational effects in consumer behavior, impulsive and compulsive, consumer frugality, effects of cultural differences on consumer behavior.
Gavish, Y. (2013), “Family Consumption Decisions – Literature Review and Extension: The Psycho-Social Case of Single-Mother Families and their Early Adolescent Daughters”, International Journal of Psychological Studies, Vol. 5 (4), pp. 26-37.
Segev, S., Shoham, A., & Gavish, Y. (2015), “A Closer Look into the Materialism Construct: The Antecedents and Consequences of Materialism and its three Facets”. Journal of Consumer Marketing, Vol. 32 (2), pp. 85-98.
Shoham, A., Gavish, Y., & Segev, S. (2014), “A Cross-Cultural Analysis of Impulsive and Compulsive Buying Behaviors among Israeli and USA Consumers: The Influence of Personal Traits and Cultural Values”, Journal of International Consumer Marketing, Vol. 27 (3), pp. 187-206.
Shoham, A., Gavish, Y., & Rose M. Gregory (2016), “Consequences of Consumer Animosity: A Meta-Analytic Integration”, Journal of International Consumer Marketing (Forthcoming).