Dr. Yaniv Gvili

Senior Lecturer in Marketing, Faculty of Business Administration

About

Marketing-advertising consulting for local and multinational marketers in a variety of industries (retail, finance, grooming, pharma, automotive and food). Previously a research director at a multinational media company.

Education

Ph.D.
Business Administration, School of Business, Temple University (2003).
M.B.A.
Marketing, School of Business, Bar Ilan University (1998).
B.Sc.
Industrial Engineering and Management, Ben-Gurion University (1994).

Teaching Areas

Marketing Management, International Marketing, Research Methods, Ecommerce, Sensory Marketing.

Research interests

Social Media, WOM, Food Marketing.

Selected Publications