Shachar Erlich

Lecturer in the Business School



Shachar Erllich has served as the VP of Marketing & Business Development at a leading healthcare organization. He has extensive experience in formulating marketing strategy in organizations from the worlds of health and pharmaceuticals.


Tel Aviv University

Teaching Areas

Negotiation, Entrepreneurship and Business Innovation, Marketing Management, Integrated Marketing Communication, Business Strategy for Public Organizations, Public Relations - Strategies and Tactics, Career Management and Development, Human Resource Management in Strategic Thinking, Employee Evaluation and Management Management, Organizational Behavior, Business and Social Entrepreneurship.