Dr. Guy Adoram
Lecturer in the Business School
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Dr. Guy Adoram is an expert in Entrepreneurship, Marketing and Business Strategy. He works as an independent business consultant specializing in diagnosing problems, providing solutions, training and implementation of marketing, entrepreneurship, business strategy and sales action plans. Dr. Adoram has worked as the Marketing Manager for Maccabi Health Services, Marketing Director in the Quality and Certification Division of the Israeli Standards Institute. Prof. Adoram has taught at Israel’s Open University – MBA Program, in the Department of Management and Economics.
Cum laude - The Faculty of Business and Economics, University of Pécs, Hungary
New York Institute of Technology, New York, New York, USA – Marketing
Political Science and Anthropology, Tel Aviv University
Introduction to marketing, business strategy, market research, consumer behavior, entrepreneurship and business play, marketing, consumer behavior and competitive business strategy.
Entrepreneurship, Marketing and Business Strategy.
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Adoram, G. (2018), What is Entrepreneurship and Who is Likely to Succeed ?, Executive Magazine (12), Open University.
Adoram, G. (2011). Gender differences and their impact on Entrepreneurial Ventures. Advances in Management.
Adoram, G. (2011). Entrepreneurship and the value chain: importance, risks and suggestions. Advances in Management.