Deputy Dean of Teaching and Curriculum, Faculty of Business
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Management consulting and training in dozens of companies in Israel and around the world including: Google, IBM, the Bank of Israel, Melnox, Pitango, Marvel, National Bank, HP, Amdocs, Indigo. Visiting lecturer at Northwestern University. Previously, he served as head of the M.B.A. program for administrators at the Hebrew University and Ono Academic College.
Kellogg University (1995).
Business Administration, Tel Aviv University (1990).
Economics and Statistics, Tel Aviv University (1984).
Strategy and marketing management, market research, new product development.
Innovation and new product development (emphasis on development strategies and risk management), consumer decision-making, market research ethics.
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Maoz E., and Tybout A.M. (2002), “The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions”, Journal of Consumer Psychology, 12(2), 119-131.