ד"ר יצחק גניזי

Itzhak Gnizy, 2016. “Power Dynamics of the International Marketing within Firms and How They Shape International Performance", Industrial Marketing Management, forthcoming.

Itzhak Gnizy and Aviv Shoham, 2014. "Uncovering the Influence of the International Marketing Function in International Firms", International Marketing Review, Vol. 31 No. 1, pp. 51-78.

Itzhak Gnizy, William E. Baker, and Amir Grinstein, 2014. "Proactive Learning Culture: A Dynamic Capability and Key Success Factor for SMEs Entering Foreign Markets", International Marketing Review, Vol. 31 No. 5, pp. 477-505.

Itzhak Gnizy and Aviv Shoham, 2014. "Explicating the Reverse Internationalization Processes of Firms", Journal of Global Marketing, Vol. 27 No. 4, pp. 1-22.