B.A. in Advertising and Marketing Communications

Our program is for those who want to lead an unforgettable campaign, launch the next product that will change the market, produce the next viral video, promote their agenda among the public, and more. From this degree you will come out with everything it takes to lead in the world of marketing and advertising, digital programing and information management.

If your dream is to integrate into a field that produces and influences our perception – this is the degree for you.

We offer the only academic program in Israel in advertising and marketing communication with an emphasis on the digital world. During the degree studies you will experience a variety of opportunities to conceive of and produce campaigns in real market conditions as part of the collaboration with the “Habetzefer” School of Advertising.  Students meet the industry executives who will teach and guide them.

Among the topics of study:

Creativity in advertising and product development, digital marketing, start-up development workshop, spokespersons and public relations, promotion on Facebook, Google and Instagram, copywriting, advertising and marketing communication management, sales in business markets, copywriting, journalistic writing, public relations and crisis management, advanced advertising On Facebook and more.

What Kinds of Jobs Do Our Graduates Pursue Following Their Studies?

Budgeter, Planner, Digital Media Manager, Social Manager, Campaign Manager, Client manager in an advertising agency, communications consultant, marketing manager, digital manager and more!