{"id":27195,"date":"2021-05-10T09:19:56","date_gmt":"2021-05-10T09:19:56","guid":{"rendered":"https:\/\/www.ono.ac.il\/eng\/?post_type=news&#038;p=27195"},"modified":"2021-05-10T09:19:57","modified_gmt":"2021-05-10T09:19:57","slug":"are-you-naive-onos-assists-with-a-radio-and-digital-anti-smoking-advertising-campaign","status":"publish","type":"news","link":"https:\/\/www.ono.ac.il\/friends\/news\/are-you-naive-onos-assists-with-a-radio-and-digital-anti-smoking-advertising-campaign\/","title":{"rendered":"Are You Na\u00efve? \u2013 Ono\u2019s Assists with a Radio and Digital Anti-Smoking Advertising Campaign"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"335\" src=\"https:\/\/www.ono.ac.il\/eng\/wp-content\/uploads\/sites\/3\/2021\/05\/Naive-5.21-1024x335.jpg\" alt=\"\" class=\"wp-image-27196\" srcset=\"https:\/\/www.ono.ac.il\/friends\/wp-content\/uploads\/sites\/10\/2021\/05\/Naive-5.21-1024x335.jpg 1024w, https:\/\/www.ono.ac.il\/friends\/wp-content\/uploads\/sites\/10\/2021\/05\/Naive-5.21-300x98.jpg 300w, https:\/\/www.ono.ac.il\/friends\/wp-content\/uploads\/sites\/10\/2021\/05\/Naive-5.21-768x251.jpg 768w, https:\/\/www.ono.ac.il\/friends\/wp-content\/uploads\/sites\/10\/2021\/05\/Naive-5.21-1536x502.jpg 1536w, https:\/\/www.ono.ac.il\/friends\/wp-content\/uploads\/sites\/10\/2021\/05\/Naive-5.21-2048x670.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Ono Advertising Students Working on a Campaign<\/figcaption><\/figure>\n\n\n\n<p>For many years, Ono Academic College has been partnering with the Israel Cancer Association: For the Patients, Against the Disease to promote awareness about and prevent cancer. The association has recently prepared a radio campaign focusing on the dangers of electronic cigarettes, based on the prize-winning and mythological-successful \u201cBashful\u201d advertisements focusing on shy second-hand smokers, that was aired several years ago.\u00a0 In the new commercial, a man goes up to heaven and is joined by a group of new arrivals who were also sure that electronic cigarettes were not harmful.<\/p>\n<p>For more information about Ono\u2019s BA program in advertising and marketing communications: <a href=\"https:\/\/www.ono.ac.il\/curriculum\/advertising-and-marketing-communications-ba\/\">https:\/\/www.ono.ac.il\/curriculum\/advertising-and-marketing-communications-ba\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For many years, Ono Academic College has been partnering with the Israel Cancer Association: For the Patients, Against the Disease to promote awareness about and prevent cancer. The association has [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":38,"template":"","class_list":["post-27195","news","type-news","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ono.ac.il\/friends\/wp-json\/wp\/v2\/news\/27195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ono.ac.il\/friends\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.ono.ac.il\/friends\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.ono.ac.il\/friends\/wp-json\/wp\/v2\/users\/5"}],"wp:attachment":[{"href":"https:\/\/www.ono.ac.il\/friends\/wp-json\/wp\/v2\/media?parent=27195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}