Researcher, Lecturer and Strategic Consultant to leading Israeli and multinational firms. Formerly Vice President and Chief Executive Officer of leading Israeli industrial and commercial firms.
2014 New York University, Stern School of Business
2013 Business Administration. The Hebrew University of Jerusalem, School of Business Administration
Visiting Ph.D. Student
2009 University of Pennsylvania, Wharton School
1996 Marketing. Tel Aviv University, Recanati School of Management
1988 Economics and Management. Tel Aviv University
Corporate Strategy, International Business Strategy, Strategic Management.
My main research interest is to better understand the process by which firms grow. I am interested in exploring the factors that influence managers’ strategic choices regarding firm evolution, how these factors affect these choices, and how, in turn, managers’ choices affect firm performance. In my research, I draw on the theory of the growth of the firm, the resource based view, and the behavioral theory of the firm.
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Ref, Ohad., Shapira, Zur. (2017). Entering new markets: The effect of performance feedback near aspiration and well below and above it. Strategic Management Journal, 38(7) 1416-1434.
Ref, Ohad. 2015. The relationship between product and geographic diversification: A fine-grained analysis of its different patterns. Journal of International Management, 21(2), 83–99.
Ref, Ohad., Gnizy, Itzhak. (2021). Resource indivisibility, lumpy costs and the multinationality-performance relationship. International Marketing Review. 38(3), 539-563.