{"id":19595,"date":"2019-07-10T12:18:58","date_gmt":"2019-07-10T12:18:58","guid":{"rendered":"https:\/\/www.ono.ac.il\/en\/?p=19595"},"modified":"2022-01-24T07:03:52","modified_gmt":"2022-01-24T07:03:52","slug":"dr-yaniv-gvili-en","status":"publish","type":"post","link":"https:\/\/www.ono.ac.il\/eng\/dr-yaniv-gvili-en\/","title":{"rendered":"Dr. Yaniv Gvili"},"content":{"rendered":"

\"\"<\/p>\n

CV \u00a0 \u00a0ResearchGate<\/a><\/strong><\/p>\n

Professional Experience<\/u><\/strong><\/span>:
\nMarketing consulting for local and international firms in various industries (retail, finance, cosmetics, pharmaceuticals, food, etc.); former director of research for an international media company.<\/span><\/p>\n

Education<\/u><\/strong>:<\/span>
\n2003: Ph.D.,<\/strong>\u00a0M<\/span>arketing, School of Business Administration, \u200eTemple University.
\n1998: M.B.A.,<\/strong>\u00a0<\/span> School of Business Administration,\u00a0Bar-Ilan University.
\n1994: M.Sc., I<\/strong><\/span>ndustrial engineering and management, School of Engineering, Ben-Gurion University of the \u200eNegev.<\/p>\n

Subjects Taught<\/u><\/strong>:<\/span>
\nmarketing management, international marketing, research methods, e-commerce.<\/p>\n

Research Interests<\/u><\/strong>:<\/span>\u200b
\nSocial networks, WOM, food\u00a0marketing,\u00a0sensory marketing.<\/p>\n

Publications<\/span><\/strong><\/u>:<\/p>\n

Chapters in collective volumes, Conference proceedings, book chapter, entry, etc.<\/u><\/p>\n

 <\/p>\n

Tal, A., Gvili, Y.<\/strong>, and Amar, M. (2018). “Tasting Who You Want to Be: Product Experience and Psychological Needs”, in E – Advances in Consumer Research<\/em>, Volume 11, eds. Maggie Geuens, Mario Pandelaere, and Michel Tuan Pham, Iris Vermeir, Duluth, MN : Association for Consumer Research, 226-227. Download \u00bb<\/a><\/p>\n

Levy. S., and Gvili, Y.<\/strong> (2018). “The Moderating Role of Mood in Consumer Response to Scent Cues in Advertising”, in Advances in Advertising Research (Vol. IX): Power to Consumers: How Content Becomes the Message<\/em>, Cauberghe V., Hudders L., Eisend M. (eds), Wiesbaden: Springer Gabler, 329-342. Download \u00bb<\/a><\/p>\n

Gvili, Y.<\/strong>, Hino, H., and Levy S. (2016). “The Effect of Channel Attributes on eWOM Engagement Via SNS “, in Challenges in An Age of (Dis)engagement! Conference Proceedings<\/em>, eds. Vesna \u017dabkar, Ur\u0161a Golob, Mateja Kos Kokli\u010d, Toma\u017e Kolar, and Klement Podnar, Ljubljana, Slovania: Faculty of Economics, University of Ljubljana, 226-233. Download \u00bb<\/a><\/p>\n

Gvili, Y.<\/strong>, Tal, A., Amar, M., Hallak, Y., and Wansink, B. (2015). “All the Right Moves: Why Motion Increases Appeal of Food Products”, in NA – Advances in Consumer Research<\/em>, Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, 352-357. Download \u00bb<\/a><\/p>\n

Tal A., Gvili, Y.<\/strong>, Amar, M., and Wansink, B. (2015). \u201cTaste Buds With an Agenda: Is Food Experience Affected By Consumers\u2019 Values and Beliefs”, in AP – Asia-Pacific Advances in Consumer Research, <\/em>Volume 11, eds. Echo Wen Wan and Meng Zhang, Duluth, MN : Association for Consumer Research, 142-143. Download \u00bb<\/a><\/p>\n

Tal, A., Gvili, Y.<\/strong>, Amar M., Hallak, Y., Wansink B., Giblin, M., and Bommelaer, C. (2015). \u201cThe Effect of Motion on Food Appeal\u201d , in AP- Asia-Pacific Advances in Consumer Research<\/em>, Volume 11, eds. Echo Wen Wan and Meng Zhang, Duluth, MN : Association for Consumer Research, 95-97. Download \u00bb<\/a><\/p>\n

Tal, A., Hallak, Y., Gvili, Y.<\/strong>, Amar, M., and Wansink, B. (2015). \u201cTaste the Self You Want to Be: Desire For Social Image Enhances Taste\u201d, in AP – Asia-Pacific Advances in Consumer Research<\/em>, Volume 11, eds. Echo Wen Wan and Meng Zhang, Duluth, MN : Association for Consumer Research, Pages: 144-147. Download \u00bb<\/a><\/p>\n

Tal A., Gvili, Y.<\/strong>, Amar, M., and Wansink, B. (2014) ,”When Politics Tastes Bad”, in LA – Latin American Advances in Consumer Research<\/em>, Volume 3, eds. Eva M. Gonz\u00e1lez and Tina M. Lowrey, Duluth, MN : Association for Consumer Research, 51-52. Download \u00bb<\/a><\/p>\n

Sinha, I. J., and Gvili, Y.<\/strong> (2002). “The Internet and International Business: A Cross-Regional Study”, Masaaki K. and Preet A. (eds.), Emerging Issues in International Business Research<\/em>, Northampton, MA: Edward Elgar Publishing, pp. 260-272. Download \u00bb<\/a><\/p>\n

Refereed articles and refereed letters in scientific journals<\/u><\/p>\n

 <\/p>\n

Levy, S., and Gvili, Y.<\/strong> (2019). \u201cOnline shopper engagement in price negotiation: the roles of culture, involvement and eWOM,\u201d International Journal of Advertising<\/em>. Download \u00bb<\/a> (IF: 2018 IF = 2.22; 5-Year IF = 2.81)<\/p>\n

Gvili, Y.<\/strong>, and Levy, S. (2019). \u201cConsumer engagement in sharing brand-related information on social commerce: the roles of culture and experience,\u201d Journal of Marketing Communications.<\/em> Download \u00bb<\/a><\/p>\n

Gvili, Y.<\/strong>, and Levy, S. (2018). \u201cConsumer Engagement with eWOM on Social Media: The Role of Social Capital,\u201d Online Information Review<\/em>. Download \u00bb<\/a> (IF: 2018 IF = 1.93; 5-Year IF = 2.53)<\/p>\n

Gvili, Y.<\/strong>, Levy, S., and Zwilling, M. (2018). \u201cThe Sweet Smell of Advertising: The Essence of Matching Scents with Other Ad Cues,\u201d International Journal of Advertising<\/em>. 37(4), 568-590. Download \u00bb<\/a> (IF: 2018 IF = 2.22; 5-Year IF = 2.81)<\/p>\n

Tal, A., Gvili, Y.<\/strong>, Amar, M. and Wansink, B. (2017). “Can Political Cookies Leave a Bad Taste in One\u2019s Mouth? Political Ideology Influences Taste,” European Journal of Marketing<\/em>. Download \u00bb<\/a> (IF: 2018 IF = 1.72; 5-Year IF = 2.55)<\/p>\n

Gvili, Y.<\/strong>, Tal, A., Amar, M. and Wansink, B. (2017). “Moving Up In Taste: Enhanced Projected Taste and Freshness of Moving Food Products,” Psychology & Marketing<\/em>. 34(7), 671-683. Download \u00bb<\/a> (IF: 2018 IF = 1.88; 5-Year IF = 3.08)<\/p>\n

Gvili, Y.<\/strong>, Levy, S., (2016). \u201cAntecedents of Attitudes toward eWOM Communication: Differences across Channels,\u201d Internet Research<\/em>. 26(5), 1030-1051. Download \u00bb<\/a> (IF: 2018 IF = 4.11; 5-Year IF = 4.84)<\/p>\n

Gvili, Y.<\/strong>, Tal, A., Amar M., Hallak, Y., Wansink B., Giblin, M., Bommelaer, C. (2015). \u201cFresh from the tree: Implied motion improves food evaluation,\u201d Food Quality and Preference<\/em>. 46, 160-165. Download \u00bb<\/a> (IF: 2018 IF = 3.68; 5-Year IF = 4.26)<\/p>\n

Levy, S., Gvili, Y.<\/strong> (2015). \u201cHow Credible is E-Word of Mouth Across Digital-Marketing Channels? The Roles of Social Capital, Information Richness, and Interactivity,\u201d Journal of Advertising Research<\/em>. 55(1), 95-109. Download \u00bb<\/a> (IF: 2018 IF = 1.97; 5-Year IF = 2.34)<\/p>\n

Poria, Y. and Gvili Y.<\/strong> (2007). “Heritage Site Websites Content: The Need for Versatility,” Journal of Hospitality & Leisure Marketing<\/em> (Currently known as: Journal of Hospitality Marketing & Management). 15(2), 73-93. Download \u00bb<\/a><\/p>\n

Gvili, Y.<\/strong> and Poria Y. (2005). “Online Mass Customization: The Case of Promoting Heritage Tourist Websites,” Anatolia<\/em>. 16(2), 194-206. Download \u00bb<\/a><\/p>\n

\u00a0<\/strong><\/p>\n

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CV \u00a0 \u00a0ResearchGate Professional Experience: Marketing consulting for local and international firms in various industries (retail, finance, cosmetics, pharmaceuticals, food, etc.); former director of research for an international media company. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19595","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/posts\/19595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/comments?post=19595"}],"version-history":[{"count":0,"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/posts\/19595\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/media?parent=19595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/categories?post=19595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/tags?post=19595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}