{"id":12591,"date":"2019-06-02T05:22:05","date_gmt":"2019-06-02T05:22:05","guid":{"rendered":"https:\/\/ono.ac.il\/itay-tsamir-advertising-and-marketing-communications-writes-for-globes-on-real-time-marketing\/"},"modified":"2019-06-02T05:22:05","modified_gmt":"2019-06-02T05:22:05","slug":"itay-tsamir-advertising-and-marketing-communications-writes-for-globes-on-real-time-marketing","status":"publish","type":"post","link":"https:\/\/www.ono.ac.il\/eng\/itay-tsamir-advertising-and-marketing-communications-writes-for-globes-on-real-time-marketing\/","title":{"rendered":"Itay Tsamir (Advertising and Marketing Communications) writes for Globes on real-time marketing"},"content":{"rendered":"<p style=\"text-align: justify;\">Itay Tsamir, a lecturer in Advertising and Marketing Communications and a consultant on digital marketing, wrote an opinion article on real-time marketing in &nbsp;the Israeli business paper Globes. &ldquo;The very uncharacteristic power outage during the last Super Bowl was followed by different reactions from advertisers, who can be divided roughly into two camps: the tired and brave. At best, the tired ignored the outage while others responded less well by stomping their feet and complaining. The brave tuened the situation into an opportunity: &nbsp;only four minutes after the lights went out, the first brand took control of Twitter hashtag, &ldquo;power outage&#8230;&rdquo;<\/p>\n<div class=\"english_bullet\">\n<ul>\n<li style=\"text-align: justify;\"><strong><a href=\"http:\/\/www.globes.co.il\/news\/article.aspx?did=1000842103\" target=\"_blank\" rel=\"noopener\">For the complete Hebrew article on Real Time marketing, click here<\/a>.<\/strong><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Itay Tsamir, a lecturer in Advertising and Marketing Communications and a consultant on digital marketing, wrote an opinion article on real-time marketing in &nbsp;the Israeli business paper Globes. &ldquo;The very [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-12591","post","type-post","status-publish","format-standard","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/posts\/12591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/comments?post=12591"}],"version-history":[{"count":0,"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/posts\/12591\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/media?parent=12591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/categories?post=12591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ono.ac.il\/eng\/wp-json\/wp\/v2\/tags?post=12591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}