{"id":12426,"date":"2019-06-02T05:21:39","date_gmt":"2019-06-02T05:21:39","guid":{"rendered":"https:\/\/ono.ac.il\/dr-moty-amar-talks-to-globes-about-the-tourism-industrys-efforts-to-help-residents-of-%e2%80%8esouthern-israel\/"},"modified":"2019-06-02T05:21:39","modified_gmt":"2019-06-02T05:21:39","slug":"dr-moty-amar-talks-to-globes-about-the-tourism-industrys-efforts-to-help-residents-of-%e2%80%8esouthern-israel","status":"publish","type":"post","link":"https:\/\/www.ono.ac.il\/eng\/dr-moty-amar-talks-to-globes-about-the-tourism-industrys-efforts-to-help-residents-of-%e2%80%8esouthern-israel\/","title":{"rendered":"Dr. Moty Amar talks to Globes about the tourism industry\u2019s efforts to help residents of \u200esouthern Israel"},"content":{"rendered":"

Dr. Moty\u00a0Amar, an expert in consumer behavior, was interviewed for an article in Globes about the assistance businesses offered to residents of southern Israeli during Operation Pillar of Cloud (Pillar of Defense): \u201cThe missile attack on Israel led to an attack of another kind: companies that sent dozens of e-mails to journalists, with the generic subject line, \u201cMobilization for the residents of the South.\u201d The first to declare their commitment were promoters of tourism. One after another, they announced their willingness to host residents of the south at a discount. The question is, is 20% discount or, alternatively, a negligible number of free rooms reflects true solidarity, or cynical exploitation of the situation for advertising and public relations.\u201d<\/p>\n

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