- Professional Experience:
Initiated and founded Amex Club at IDC; founded and accompanied Zoom Institute for Market Research; headed the marketing strategy section of the Israel Democracy Institute; director and chairman of the audit and financial statement committees of Delek Automotive Systems Company, importer of Ford, Mazda and BMW; chaired academics conference on automotive marketing and experiential marketing; judged Effie Awards for marketing campaigns, to promote marketing and the advertising industry, and the Product of the Year competition for Super-Brands..
Business consultant specializing in business plans, business models and business development; mentor and lecturer at business accelerators and entrepreneur centers; advisor to initiatives competing in BizTEC, judge of BizTEC, extensive experience with research/consulting projects to the European Union and Israeli government agency.
1996: Ph.D., Carnegie-Mellon University, Pittsburgh, PA
1993: M.A., Carnegie-Mellon University, Pittsburgh, PA
1991: B.A. in psychology and Business Administration, Hebrew University of Jerusalem
- Subjects Taught:
Research methods, market research, consumer behavior, decision-making, marketing in cinema, marketing and law, international marketing strategy and research seminars in these fields.
- Research Interests:
Various characteristics of consumer behavior, examining the cognitive and emotional factors in decision-making by consumers, with emphasis on high-involvement consumption. His doctoral dissertation on “the pain of paying,” dealt with the theoretical and practical issues that influence consumers when they are about to spend money, and discovered that this is not a rational, unemotional act as previously thought.