DR. REUVEN LIVNI

DR. REUVEN LIVNI

SENIOR LECTURER IN MARKETING, CHAIRMAN OF THE RESEARCH ETHICS COMMITTEES OF THE FACULTY OF BUSINESS ADMINISTRATION AND THE FACULTY OF HEALTH SCIENCES; VICE CHAIR OF DISCIPLINARY COMMITTEE

CURRICULUM VITAE  

 

  • Professional Experience:
    Division and section manager, Israel Export Institute; Director, School of Export and International Trade Management, ORT-Israel; lecturer and consultant international marketing, Dept. of International Cooperation, Ministry of Foreign Affairs; project examiner for technical engineers, Ministry of Labor; responsible for logistics, shipping and acquisitions, Ministry of Commerce and Industry delegation in New York; Senior marketing manager, Zim and other shipping lines in the US; vice president of the multinational Israel-Latin America Chamber of Commerce; advisor on international trade to companies in Israel and abroad.

 

  • Education:
    2006: M.A., cun laude in Bible, Tel Aviv University.
    1995: B.A., in rabbinic literature and Jewish art, Tel Aviv University.
    1992: Ph.D., in Global Marketing, Pacific Western University, Los Angeles, California
    1970: M.B.A., in Marketing, Long Island University, N.Y.
    1966: B.A., in Social Sciences,  Hebrew University of Jerusalem.

 

  • Subjects Taught:
    Introduction to marketing; marketing management and strategy; international marketing; global marketing; marketing and distribution channels.

 

  • Research Interests:
    Finance and guidance of small, export-oriented businesses.
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