DR. ITZHAK GNIZY

DR. ITZHAK GNIZY

LECTURER IN THE INFORMATION SYSTEMS AND MARKETING SPECIALIZATIONS, FACULTY OF BUSINESS ADMINISTRATION

CURRICULUM VITAE 

 

  • Professional Experience:
    Many years of experience in IT and project management, marketing and business development with large industrial organizations and leading firms in Israel and abroad; worked in positions that integrate business and technological orientations, as a consultant to organizations institution and startups.

 

  • Education:

    2014-2016: Post-Doctorate Fellow, School of Business and Economics, Loughborough University, UK.

    2010-2011: Ph.D., Graduate School of Management, University of Haifa.

    2008-2009: M.A., Graduate School of Management, University of Haifa.

    2004-2005: International M.B.A., Graduate School of Business Administration, University of Haifa.

    1983-1986: B.Sc., Mathematics & Computer Science, Tel Aviv University.

 

  • Subjects Taught:
    Information technology, developing information technology systems and project management, marketing, international marketing.

 

  • Research Interests:
    Marketing, international marketing, strategy, business orientation, consumer behavior.

 

  • Publications:

    1.  Itzhak Gnizy and Aviv Shoham, 2014. "Uncovering the Influence of the International Marketing Function in International Firms", International Marketing Review, Vol. 31 No. 1, pp. 51-78.
     
    2. Itzhak Gnizy, William E. Baker, and Amir Grinstein, 2014. "Proactive Learning Culture: A Dynamic Capability and Key Success Factor for SMEs Entering Foreign Markets", International Marketing Review, Vol. 31 No. 5, pp. 477-505.
     

    3. Gnizy, Itzhak and Shoham, Aviv (2016), “Reverse internationalization: Literature review and directions for future research" in Advances in Global Marketing: A Research Anthology, L.C. Leonidou, C.S. Katsikeas, S. Samiee, and B. Aykol, forthcoming.

     
    4. May 2015, "Should Export Marketing be Cross-functional? An Investigation of the Interface between Export and Non-export Organizational Functions", CIMaR (Consortium for International Marketing Research) 2015 international conference proceedings.
     
    5. May 2015, "The Power of International Marketing Function, its Cross-functional Power Asymmetry and their Impact on Firm International Performance ", CIMaR (Consortium for International Marketing Research) 2015 international conference proceedings.
     
    6. May 2014, "Conceptualizing and Operationalizing the Reverse Internationalization Phenomena of Firms", M.W. Obal (ed.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015, DOI 10.1007/978-3-319-11815-4_205.
     
    7. May 2014, "Does Firm Strategic International Orientations Synergize?", M.W. Obal (ed.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2015, DOI 10.1007/978-3-319-11815-4_205
     
    8. June 2013, "Proactive Marketing Culture and SME Foreign Entry Success: An RBV Perspective", Ono Research for Business Conference Book, Israel.
     
    9. October 2010, "Explaining Reverse Internationalization Processes of Israeli Firms", Sazak Ofset (publisher), EBES (Euroasia Business and Economics Society) 2010 Athens Conference Book, ISBN: 978-605-61069-1-0, Turkey. 
     
    10. Itzhak Gnizy and Aviv Shoham, 2014. "Explicating the Reverse Internationalization Processes of Firms", Journal of Global Marketing, Vol. 27 No. 4, pp. 1-22.

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