DR. EYAL MAOZ

DR. EYAL MAOZ

ASSOCIATE DEAN FOR TEACHING AND THE CURRICULUM

CURRICULUM VITAE          LinkedIn

 

  • Professional Experience:
    Visiting Professor of Marketing, Kellogg School of Management, ‎Northwestern University‎ and Adjunct Professor of Marketing, INSEAD, France. Was the Head of the Executive MBA Integrative Management (EMBAIM) program, Hebrew University of Jerusalem.
    Consultation and training of managers at dozens of companies around the world; a partial list of customers from the last 5 years includes Google, Adecco, RBS, IBM, HP, Verint, Bank Leumi, ONVZ, Marvel, ‎Insight, Bank of Israel, Indigo, Mellanox, Amdocs, Pitango, Syfan.

 

  • Education:
    1995: Ph.D., Kellogg School of Management, Northwestern University.
    1990: M.B.A., in Marketing, Recanati School of Management, Tel Aviv University.
    1984: B.A., in economics and statistics, Faculty of the Social ‎Sciences, Tel Aviv University.

 

  • Subjects Taught:
    Marketing strategy and management, marketing research, developing new product.

 

  • Research Interests:
    Innovation development of new products, emphasis on development strategies and managing development risks, consumer decision-making, ethics and marketing research.

 

  • Publications:
    1. Maoz E., and Tybout A.M. (2002), “The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions”, Journal of Consumer Psychology, 12(2), 119-131.
           
    2. Tenbrunsel A.E., Brett J.M., Maoz E., Stroh L.K., and Reily A.H., (1995). “Dynamic and Static Work-Family Relationships”, Organizational Behavior and Human Decision Processes, 63 (3), 233-246.
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