DR. MICHAL SHAPIRA

DR. MICHAL SHAPIRA

DIRECTOR OF BA PROGRAM IN ADVERTISING AND MARKETING COMMUNICATIONS, AND HEAD OF THE MBA MAJOR IN ADVERTISING, FACULTY OF BUSINESS ADMINISTRATION

CURRICULUM VITAE

 

  • Professional Experience:
    The Second Authority for Television and Radio: Director and Chair of the Committee for Radio. Member of the Research and Multiculturalism Committee, the Search Committee for Directors of Channel 2 and Channel 10 News, and the Due Diligence Committee for the Representation of Women in the Media. Board representative to the Fund to Encourage Research in Communications.
    Competition Judging: Effie Awards for promoting marketing campaigns in the marketing and advertising industry for services and Extreme Concept competition.
    Former Deputy CEO for Strategic Planning, and Research Director for leading advertising agencies.
    Extensive experience in media and advertising, and working with major brands in the Israeli and international markets.

 

  • Education:
    2010- Post-doctoral fellowship, School of Business Administration, Hebrew University. 
    2009- Ph.D., Faculty of Social Sciences, Tel Aviv University. 
    1994- M.B.A. (magna cum laude), School of Business Administration, Tel Aviv University. 
    1986- B.S.W. (magna cum laude), Tel Aviv University.

 

  • Subjects Taught:
    ​Media and advertising management, strategic planning, seminar in advertising and consumer behavior.

 

  • Research Interests:
    ​Cognitive studies, selective attention, advertising and consumer behavior.
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