DR. MOTY AMAR
DR. MOTY AMAR
Coordinator of the Research Committee and Lecturer in the School of Business Administration
Ph.D. The Hebrew University in Jerusalem specializing in marketing and M.B.A. The Hebrew University in Jerusalem specializing in finance and marketing. B.A. in Economics and Sociology (magna cum laude). Researches consumer behavior, perceptions and decision-making. More than eight years of experience in academic teaching, in many institutions including Hebrew University and Ben-Gurion University. Served in a variety of managerial positions including Assistant to the Chairperson of the Knesset State Comptroller's Committee, responsible for physical and social budgets of the City of Jerusalem, CFO of the Clementina Group. Economic and managerial consulting to many companies, public institutions and municipalities including implementation of municipal recovery plans for localities in the Tel Aviv and southern regions, as well as marketing consultation for commercial companies.
Current position Assistent proffesor of Marketing, School of Business, Ono Academic College, Israel.
2009 – 2010 Post-DoctorateFellow, Department of Marketing and JDM, Fuqua School of Business, Duke University, USA.
2004 – 2009 Ph.D.Marketing.
Department of Marketing.
School of Business Administration, Hebrew University.
Dissertation: “Generating a Placebo Effect through Marketing Actions”. Advisors: Maya Bar-Hillel (chair), Dan Ariely and Chezy Ofir.
1996-1998 MBA. Marketing and Finance
School of Business Administration, Hebrew University.
1992-1995 B.A. Economics and Sociology & Anthropology, Summa cum laude
Economic department, Hebrew University.
PRIMARY RESEARCH INTERESTS
Placebo effect in Marketing
Consumer Financial Decision Making
AWARDS and SCHOLARSHIPS
The Israel national institute for health policy research: "The Influence of Commercial Features on Therapeutic Efficacyof active drug". ($6,000), 2011-2012. (*With Maya Etzion)
Israel Science Foundation: “Irrational Decisions in Debt Management”.(Very good score), 2010.
Post-Doctoral Fellow Scholarship. Duke University, The Fuqua School of Business, Durham, North-Carolina, USA($40,000), 2009 – 2010
Doctoral Scholarship. The Center for the Study of Rationality, The Hebrew University, Israel($12,000), 2004 – 2006
B.A. Excellence Award. Teva Pharmaceutical Industries Ltd($2,000) 1996.
TEACHING EXPERIENCE (LECTURER)
2001-Current School of Business, The Ono Academic College; taught the following undergraduate and MBA courses:
Fundamental of marketing
Marketing research methods
On-line marketing (MBA)
2004 – Current Fundamental of health marketing – School of Medicine, the Hebrew University(MPH and MHA)
2005 – 2006 Marketing research methods – School of Business, Ben-Gurion University
2005 – 2006 Fundamental of advertising – School of Business, Ben-Gurion University (MBA)
2004 – 2005 Fundamental of marketing for nonprofit organizations – School of Social Work, the Hebrew University(MSW)
2001 Price-Theory – the Open University
Moty, Amar, Dan Ariely, Shahar Ayal, Cynthia Cryder, and Scott Rick, (2011) “Winning the Battle but Losing the War: The Psychology of Debt Management,” Journal of Marketing Research
Amar, M., Ariely, D., Bar-Hillel, M., Carmon, Z, Ofir, C (2010), “Brand names act like marketing placebos,” Center for the study rationality. The Hebrew University Jerusalem.566.
Amar, M., Ariely, D., Bar-Hillel, M., Carmon, Z, Ofir, C (2010), “Reputable brand names can improve product efficacy,” Advances in Consumer Research.
Bar-Hillel, M., D.V. Budescu, & M.Amar (2008) Predicting World Cup results: Do goals seem more likely when they pay off?Psychonomic Bulletin & Review, 15(2), 278-283.
Bar-Hillel, M., D.V. Budescu, & M. Amar (2007) "Wishful thinking in predicting world cup results: Still elusive", In J.I. Krueger (ed.), Rationality and social responsibility: Essays in honor of Robyn M. Dawes. Mahwah, NJ: Erlbaum.
PAPER PRESENTATIONS AT PEER-REVIEWED CONFERENCES
Amar, M., Ariely, D., Bar-Hillel, M., Carmon, Z, Ofir, C. (2011, August) Winning the Battle but Losing the War: The Psychology of Debt Management.”Paper presented at the Subjective Probability, Utility, and Decision Making Conference, London, England.
Amar, M., Ariely, D., Bar-Hillel, M., Carmon, Z, Ofir, C. (2011, May) “Brand names act like marketing placebos,” Paper presented at the Judgment and Decision Making Conference, the Interdisciplinary center, Herzliya, Israel.
Amar, M., Ayal, S., Rick, S., Cryder, C., & Ariely, D. (2010, November). Winning the Battle but Losing the War: The Psychology of Debt Management.” Paper presented at Society of Judgment and Decision Making Conference, St. Louis, Missouri, USA.
Amar, M., Ariely, D., Bar-Hillel, M., Carmon, Z, Ofir, C. (2010, October) “Reputable brand names can improve product efficacy,” Paper presented at the Association for Consumer Research Conference, Jacksonville, Florida, USA.
Ayal, S., Amar, M., Rick, S., Cryder, C., & Ariely, D. (2010, June). Winning the Battle but Losing the War: The Psychology of Debt Management.” Paper presented in the First Annual Boulder Summer Conference on Consumers’ Financial Decision Making. Boulder, CO, USA.
Amar, M. (2008) “Generating a Placebo Effect through Marketing Actions”, Paper presented at the the Center of Rationality’s Annual Conference, Israel.
Bar-Hillel, M., Budescu D.V. & Amar M. (2007) “Predicting World Cup results: Do goals seem more likely when they pay off?” Paper presented at the Subjective Probability, Utility, and Decision Making Conference, Warsaw, Poland.
Amar, M. (2006) “Wishful thinking in predicting world cup results: Still elusive” Paper presented at the Judgment and Decision Making Conference, Houston, TX, USA.
Amar, M. (2005) For Your Eyes Only – Consumers Choice Based on Aggregate Information”, Paper presented at the Center of Rationality’s Annual Conference, Israel.
Editorial Review Board Member International Journal of Entrepreneurship Management& Technology, New York (IJMET)
Reviewer for the Journal of Consumer Research (JCR).
Reviewer for the European Marketing Academy(EMAC).
Membership in Professional Organizations:
Society for judgment and decision making (SJDM)
Non Academic Work Experience (in short)
2003 – Current Consultant onmarketing and economic matters. As well as prepare strategic plans, budget control and business development planes to private business companies like H-Stern and Royalty as well as to public organizations including variety of municipalities.
2001 – 2002 Chief Financial Officer (CFO),Clementina Desgin Group, Tel-Aviv, Israel.
1997- 2000 Comptroller, the Jerusalem Municipality. In charge of the municipality budgets.
1995 -1996 Parliamentary Assistant, Assistant to the Chairman of the State Audit Committee and the Deputy Finance Minister. Knesset (parliament) of Israel, Jerusalem.
1994 Economic and statistical analyzer, Research department Bank of Israel, Jerusalem.
SELECTED PRESS COVERAGE OF RESEARCH
PRINT AND ONLINE COVERAGE
My research has been covered by: Yahoo! Finance, Forbs, UPI (United Press International)
Haaretz, Themarker, Calcalist, Globs.
TELEVISION AND RADIO INTERVIEWS
Israel National Television [Geola Even show], Israel National Television [Uri Levy show]
Chanel 2 News Television.
Radio Kol Israel Reshet Bet [Keren Noibach show], Radio Galey Zahal [Yael Dan show]